Why England's online football experiment is doomed
Showing England's world cup qualifier against Ukraine exclusively online is a bold move, but one big question remains - just how good will it look?
While the people behind the broadcast claim it will look great even when viewed on a TV, anyone who has ever watched online video will beg to differ.
In an age where high definition is quickly becoming the norm, most broadband connections just simply aren't fast or reliable enough. For comedy youtube videos it is great, and for most dramas and comedy shows it is fine (Although the BBC must be applauded here for its HD streams on iPlayer, which are simply stunning - if you have a fast enough connection).
But as an advert for online video, the England game could fail horribly, and seriously dent the future of internet TV. For users on anything but the fastest net connections, it is almost inevitable it will turn into 90 minutes of spot the ball, for which you will be forced to pay upto £12. Given most people won't have superfast connections, they are likely to see choppy video, where it is virtually impossible to see the ball - is this really the brave new world for football fans?
It might be a great advert for broadband providers desperate to flog their fastest and most expensive packages, but for the average fan it seems likely to end in disappointment.


