THE BPI, which represent UK record companies, came out shouting about its latest successes in boosting legal downloads today, revealing a 65% rise.
The new figures show one in ten people bought at least one legal song online, with 110m single tracks downloaded.
And in a rather depressing statistic for musical innovation, Coldplay, Kings of Leon and Duffy were the big winners, each selling more than 100,000 albums online.
However, read between the lines and one thing is clear - despite the BPI crowing about the figures, CDs are here to stay for a while longer.
Digital sales still only account for 10% of music spending, and even the BPI admits that, in fact, digital makes up a small proportion of sales.
“The impressive fact that one pound in every ten is earned online shows that labels are leading the way in the entertainment world in developing digital services,” said Geoff Taylor, BPI Chief Executive.
“At the same time these figures also demonstrate that the CD is still a highly valued and loved product and that music fans appreciate the physical album."
It really goes to show, that despite the huge publicity surrounding iTunes and its competitors, that in actually fact, 90% of consumers (those actually paying for music, anyway) still want a physical product.
While we may talk incessantly about the rise of digital distribution, these figures show that in the real world, the CD has some life in it yet.