To the Apple Store on Regent Street, to see Little Boots performing for the computer firm's 'Live from London' series.

Little Boots, the stage name of 25 year old Victoria Hesketh, is in something of a unique position. Her first single, New in Town, was only released on monday.

Yet she is already one of the most promoted artists of the year, having topped virtually every critics list as being the 'one to watch' in 2009.

How has she done this? Well, there's no denying an incredibly well executed promotional campaign by her record company has helped, but she is also one of the best examples you'll see of how musicians can, and should, use the internet.

For months, she has been taking requests from fans for cover versions, then posting them to her youtube page every few weeks. She's also posted songs in progress, and while these aren't hi-tech productions (literally a camcorder in her bedroom studio), its an amazing way to connect with fans. As a taster, there's a great Hot Chip cover below, but there are dozens more on her site.

Boots is also a regular twitter user, and thankfully seems to have mastered the art of not just telling fans what she had for lunch (perhaps she could run masterclasses for some of her fellow musicians...).

If, as expected, New in Town charts in the top ten this weekend, we may finally have a legitimate youtube star that hasn't been created purely at the whim of a marketing company, and one who actually understands the medium.