While online music success stories are ten a penny these days (Radiohead 'revolutionising' the industry by realising they can knock out a substandard album on the cheap by selling it online, for example), it appears the music video is quietly dying in the background.
Of course, YouTube is doing a roaring trade, but it's generally the unofficial mobile phone video of a gig rather than the 'real video' that proves most popular. There's even a massive number of fans who upload themselves singing along (and in fact Canadian band Barenaked Ladies recently made a video utilising these for an 'official' video to brilliant effect).
Another growth area for video has been live gigs, invariably sponsored by a mobile phone or internet firm. Savvy companies like Tiscali and AOL are slowly building up an incredible library of gigs ready for the moment some bright spark works out a decent way to get internet content onto a living room TV in a consumer friendly way.
But in terms of a real, so good you bring it up down the pub promo video, it's scarce pickings these days.
Perhaps part of the problem is that video has failed to move on. What we see now is pretty much the same as what we saw decades ago on top of the tops. In the age of interactivity, the music video is simply in danger of becoming irrelevant.
Of course, there is the exception. Arcade Fire, for example, have released a stunning version of their track Neon Bible (you can see it at http://www.beonlineb.com/click_around.html). But for the most part, is seems the internet really is killing the video star.